SL Hansen CopyEdit

Web Marketing

The internet has added an exciting new layer of marketing techniques. I've written everything from entire web sites to digital ads to paid-search ads. 

Peters Professional Product Selector Web Site

Professional growers raise hundreds of different plants every season. Obviously, different crops have different nutritional needs. The Scotts Company wanted an on-line system that would enable growers to narrow down a large number of fertilizer choices to the top 2-4 quickly and easily. A doctor of horticulture organized all the Peters Professional products, and I helped turn it into this web site.

 Vermeer Web Site

As an international heavy equipment manufacturer, Vermeer makes a lot of products. They must maintain a very large web site that is easy to navigate and gives prospects and customers the information they need quickly. Another copy challenge was keeping in mind that the site was destined to be translated into five languages other than English. 

Old Town/Woolrich Sweepstakes Twitter Feed

Twitter is an exciting way to communicate with your target audience more effectively. I wrote these tweets for a campaign proposal that involved a sweepstakes sponsored by two different outdoors clients.

 

Hodgdon Powders 8208 XBR Launch Digital Ad

To introduce a powder that was so accurate, it could help you "shoot the wings off a fly," we used an animated digital ad featuring a fly buzzing around the frame until it is "shot." 

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Old Town Canoe Digital Ad Frame 1 (Upper right, below the banner)

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