Print is that all-purpose medium that's in every marketing plan...and in everybody's book. The best print employs a strong concept and fewer words to make the point. It's harder to write briefly, but short ads always score better on recall and response.
Hodgdon Powders Superman Ad One of the challenges of fractional page ads is coming up with a headline that delivers the message quickly. This one turns a commonly known phrase on its ear, creating an urge to read more.
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Mercy Iowa City findamercydoctor.com Mercy Hospital in Iowa City launched a web site that enables prospective patients to search for physicians based on specialty, location -- even their medical philosophy. This exciting idea deserved an exciting campaign to introduce the site to area residents.
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Hodgdon Powders Hybrid 100V Launch Campaign There are two kinds of gun powder: ball and extruded. Hodgdon figure out a way to make a powder that has the best characteristics of each. Our concept played with the idea of "shooting a hybrid," earning a great deal of positive attention from the target audience and strong sales for this new product.
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Hodgdon Triple Seven Magnums Print When I first came up with this idea, my creative director, Greg Wiley, thought we might not be able to pull it off. But he's a talented guy, and with the help of photographer Don Farrell and graphic designer Heath Foster, they created the perfect image. (See the companion TV spots here.)
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Design Data SDS/2 "BIM" Ad With a highly targeted market -- in this case, structural engineers -- it's important to write in their vernacular. I always do my homework to make sure my copy is completely authentic.
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