Business-to-Business Brand Ads & Campaigns
B2B communications need to be highly focused and informative, but they can still forge an emotional connection between the client and the target audience. Before I can create an accurately targeted B2B brand ad, I need to understand the target audience and define the passion that drives their business decisions.
NC+ Hybrids "Stand Your Ground" Campaign In a time when independent seed companies were being gobbled up by big corporations, NC+ needed a brand campaign that would prove to farmers that they were committed to providing the same high-quality seed they always had. I worked closely with one of the nation's best art directors, Darren Brickel, for this campaign, which included print, radio and television. David Radler shot the commercials and Lower Lights Music provided the perfect music beds. | "Statistics" - "30 TV "Rewards" - :30 TV
|
Design Data "What's Going Up" Ad For structural engineers, there are few software options. Design Data has been a consistent innovator with SDS/2, and this ad relates the company's continuing efforts to improve their product.
|  |
